Legal

Adeo Cards Terms

One page for card users, business customers and data protection. The section that applies depends on how you use the service.

Last updated: 30 July 2026

Service provider

Adeo Marketing AB

Adeo Cards is developed, owned and provided by Adeo Marketing AB.

Org.nr 559506-4766Kalmar, Sverigekontakt@adeomarketing.se

Card users

Terms for card users

These terms apply when a person registers or uses a digital loyalty pass managed through Adeo Cards.

1. Service and parties

Adeo Cards is a technical platform provided by Adeo Marketing AB. The business whose pass you use operates the loyalty programme and determines campaign rules, rewards, validity and customer communications.

By registering or using the pass, you accept these terms and any campaign terms shown by the business on the pass or during registration.

2. Passes, stamps and rewards

  • Stamps are recorded under the business's campaign rules and may require a qualifying purchase.
  • Stamps and rewards have no cash value and may not be sold or transferred unless the business expressly states otherwise.
  • The business is responsible for providing the reward and for questions about purchases, validity, stock, refunds and campaign terms.
  • Incorrect stamps may be corrected by authorised staff.

3. Personal access and security

Your pass link, QR code or Wallet version may provide access to your pass. Protect it from unauthorised use and notify the business or Adeo Marketing AB if you suspect misuse.

4. Acceptable use

  • Do not manipulate stamps, QR codes, links, API calls or technical safeguards.
  • Do not use automated methods to create false accounts, obtain unauthorised stamps or disrupt the service.
  • Do not use the service unlawfully, abusively or in a way that harms Adeo Marketing AB, a connected business or other users.
  • Misuse may result in blocking, correction of stamps or termination of the pass.

5. Apple Wallet and Google Wallet

Adding a pass to Apple Wallet or Google Wallet is optional. Those services are provided by Apple and Google and are subject to their own terms. Adeo Marketing AB is responsible for its integration and the pass's technical content, but not for Wallet service availability or functionality outside Adeo Cards.

6. Availability and changes

The service is provided with reasonable care, but outages, maintenance, network failures and changes by external providers may occur. Functions may change for security, legal compliance or product development.

7. Responsibility

The business is responsible for its loyalty programme, offers and customer treatment. Adeo Marketing AB is responsible for its platform under applicable law but is not responsible for a business's refusal or inability to provide a reward.

Nothing in these terms limits rights under mandatory consumer or data protection law.

8. Termination, applicable rules and contact

You may request termination of the pass through the business or kontakt@adeomarketing.se. Disputes concerning the business's purchases, products, services, campaigns or rewards are handled between the card user and the relevant business. Rights under mandatory applicable law are not affected by these terms.

Businesses

Business Terms

These terms apply between Adeo Marketing AB and the business or organisation ordering or using Adeo Cards.

1. Subscription, purchase and order of precedence

A business agreement is formed when an authorised representative accepts a checkout, subscription, order confirmation or separately agreed enterprise order. The agreement consists of that purchase confirmation, these terms, applicable data processing terms and any specifically agreed written appendix.

A later specifically agreed document prevails over these standard terms in case of conflict. The person completing the purchase confirms authority to bind the business.

2. Service and licence

Adeo Marketing AB grants the business a limited, non-exclusive and non-transferable right to use Adeo Cards during the agreement. Scope, plan, customer limits, add-ons, price and start date are stated in the order and central pricing applicable to the business agreement.

Minor technical or visual changes may be made for security, compatibility, legal compliance or improved function provided the main business value is not materially reduced.

3. Business responsibilities

  • provide accurate business, contact, campaign and payment details
  • ensure owners and staff protect accounts and do not share login credentials
  • hold rights to logos, images, text, offers and other uploaded material
  • create lawful and clear campaign, stamp, validity and reward terms
  • provide promised rewards and handle customer questions about purchases, redemption and offers
  • comply with marketing, consumer, data protection and sector rules and obtain consent where required
  • not use the service for unlawful, misleading, discriminatory or harmful content

4. Accounts, roles and security

Business owners control who receives owner or staff access. Staff should receive only the access needed for scanning and stamping. The business must promptly remove access for anyone no longer authorised and report suspected breaches.

5. Price, currency, payment and changes

The price, currency, billing interval, trial period and applicable taxes are shown before purchase and in the purchase confirmation. Payments may be processed by Stripe or another stated payment provider. That provider's terms apply to its payment processing, while Adeo Marketing AB remains the provider of Adeo Cards.

Future prices or packages may change with reasonable advance notice. Changes are not retrospective. Access may be restricted after notice of non-payment, subject to mandatory applicable law.

6. Operations and support

Adeo Marketing AB works to provide a stable and secure service but does not guarantee uninterrupted availability. Planned maintenance, urgent security action, internet failures and third-party disruptions may affect the service.

Specific response times, service levels or remedies apply only if agreed in writing.

7. Apple, Google and other external services

Apple Wallet and Google Wallet are external platforms controlled by their providers. Adeo Marketing AB uses official integrations and is responsible for its technical connection, but cannot guarantee that external services, reviews, rules, APIs, certificates or device functions remain unchanged.

The business is responsible for having rights to pass content and trademarks and for answering questions about its campaign. External provider terms apply to their services.

8. Intellectual property

Adeo Marketing AB and its licensors retain all rights to the platform, code, structure, system logic, documentation and Adeo Cards brand. The business retains rights to its material.

The business grants Adeo Marketing AB the limited right needed to store, adapt, display and distribute the business's material in the service and its Wallet passes during the agreement.

9. Confidentiality and data protection

The parties must protect non-public business, customer, security and technical information and use it only for the agreement. Personal data is processed under the Privacy Policy and Data Processing Terms on this page.

10. Liability and force majeure

A party is liable for direct loss caused by breach or negligence. Neither party is liable for indirect loss, lost profits, loss of goodwill or consequential loss except in cases of intent, gross negligence or where limitation is not legally permitted.

Adeo Marketing AB is not responsible for campaign promises, customer disputes, unlawful content, incorrect instructions or events outside reasonable control, including widespread internet, authority or third-party outages.

Unless otherwise agreed, Adeo Marketing AB's aggregate liability during a twelve-month period is limited to fees paid by the business for the service during that period. The limit does not apply to liability that cannot legally be limited.

11. Termination

The agreement period and termination follow the order. A party may terminate early for a material breach not remedied within a reasonable time after written notice. Immediate suspension is allowed for a serious security risk, unlawful use or abuse.

When the agreement ends, business access is closed. Export, return and deletion of personal data are handled under the Data Processing Terms. The business is responsible for saving material it needs in time.

12. Changes, applicable law and disputes

Material changes are communicated within a reasonable time. These terms do not limit rights that cannot be excluded under mandatory applicable law. Any governing-law or dispute clause expressly shown in the purchase confirmation or enterprise order applies; otherwise applicable conflict-of-law and jurisdiction rules determine the competent forum.

Legal notices should be sent to kontakt@adeomarketing.se. The service provider is Adeo Marketing AB, company registration number 559506-4766, Kalmar, Sweden.

Data protection

Data Processing Terms

This section forms processor terms under Article 28 GDPR when Adeo Marketing AB processes personal data for a business through Adeo Cards.

1. Roles and instructions

The business is the controller and Adeo Marketing AB is the processor where the business determines purposes and means. Adeo Marketing AB processes data only under documented instructions in the agreement, business settings and other written instructions unless law requires otherwise.

The business is responsible for ensuring that instructions, collection and legal bases comply with the GDPR and other applicable law.

2. Subject matter, duration, nature and purpose

Processing continues while Adeo Cards is provided and thereafter as needed for secure wind-down, return or deletion. It includes QR registration, storage, organisation, display, stamping, redemption, support, backup, Wallet generation, Wallet updates and notifications according to activated functions.

The purpose is to provide and protect the business's digital loyalty programme.

3. Data subjects and data types

  • Data subjects: the business's customers, prospective customers registering, business owners and authorised staff.
  • Identity and contact data: name, email and phone number.
  • Loyalty and campaign data: business, campaign, stamps, rewards, redemptions and status.
  • Technical data: tokens, consent and registration timestamps, security logs and Wallet identifiers.
  • Special categories of personal data must not be intentionally entered unless agreed in writing and appropriate safeguards are in place.

4. Confidentiality and security

Adeo Marketing AB ensures authorised persons are bound by confidentiality and receive only necessary access. Appropriate technical and organisational measures are used based on risk, including access controls, authentication, role management, logging, secure development, backups and protection of secrets and certificates.

5. Sub-processors

The business gives general written authorisation to use sub-processors for databases, hosting, operations, content delivery, email, support, security and Wallet-related technology. Adeo Marketing AB imposes corresponding data protection obligations on them.

The business will be informed of a material sub-processor change and may object on reasonable data protection grounds. If unresolved, the affected function or agreement may be terminated under reasonable instructions and contract terms.

6. International transfers

Personal data may be transferred outside the EU/EEA only where GDPR requirements are met through an adequacy decision, Standard Contractual Clauses and supplementary safeguards where needed. The business authorises Adeo Marketing AB to enter necessary Standard Contractual Clauses for the processing.

7. Assistance and data subject rights

Taking the nature of processing into account, Adeo Marketing AB assists the business with appropriate measures for access, correction, erasure, restriction, objection and portability. Requests received directly by Adeo Marketing AB concerning the business loyalty programme are forwarded to the business unless law requires otherwise.

Adeo Marketing AB also provides reasonable assistance with security, impact assessments and authority consultation where required by GDPR.

8. Personal data breaches

Adeo Marketing AB informs the business without undue delay after becoming aware of a personal data breach affecting its data and provides available information needed for assessment, documentation and any notification.

9. Return and deletion

At the end of the engagement, Adeo Marketing AB will, at the business's choice and where technically reasonable, return or erase personal data and copies unless law requires retention. Backups may remain for a limited rotation period and must remain protected and unused for other purposes.

10. Information and audit

Adeo Marketing AB provides information reasonably needed to demonstrate compliance. Audits must be planned in advance, avoid unnecessary disruption, follow confidentiality and security requirements and primarily use documentation. The business bears its own and extraordinary audit costs unless the audit identifies a material breach.

Related legal information